Nigeria Internet Registration Association (NiRA)
0700CALLNIRA     admin@nira.org.ng

WHAT IS A PREMIUM DOMAIN?

Premium domains are exactly what they sound like. They are domains that are more expensive than normal. There are many reasons why a domain will be considered premium, but it is usually clear why one domain name is worth more than another. For example, it shouldn’t be a big surprise that car.ng would be worth more than automotive-in4mation123.ng

A .ng premium domain name is a domain in the custody of NiRA. Its cost can be significantly more than a typical .ng domain purchase due to its perceived higher value. The higher price will apply to the initial acquisition of the domain, but it will renew at half the price the domain name is purchased.

A domain becomes premium when someone believes that a particular domain name is more valuable than the average domain. Domains are considered premium for a large number of reasons including length, keywords and brandability.


Why Buy A Premium Domain


Get The Best Domain Possible

You should buy a premium domain for the same reason you’d buy a non-premium domain: to give your website a great name.

Add Authenticity

A domain name with the best keywords in your niche can play a significant part in establishing your website as an authority.

Get Visitors Who Skip Google

As much as Google has taken over how we find content online, many people still bypass search engines altogether and enter a domain name that they believe will take them to a relevant website in their address bar. A premium domain will ensure that you capture these visitors who otherwise might not have found your website.

One Of Many Startup Costs

There are many initial costs involved with starting a new project, and a domain name can be one of them. If you’ve found a premium domain that you know will be perfect for the brand you’re trying to build, you’ll thank yourself later for spending the extra money and getting the best domain possible for your site.